Comarketing-News

Digital

Souveraineté numérique : où en sont les entreprises françaises

L'hégémonie des GAFAM au sein des entreprises françaises tient plus du mythe que de la réalité aujourd'hui...

Comarketing-News3 novembre 2022

e-Commerce

Ce que les Français attendent du Live Commerce

Si seulement 15% de Français déclarent avoir déjà assisté à un live shopping, le potentiel de ce nouveau canal de vente est très important.

Comarketing-News3 novembre 2022

Data

Les sites web français contiennent en moyenne 17 traqueurs

Les sites e-commerce sont ceux qui traquent le plus leurs visiteurs avec une moyenne de 27 traqueurs.

Comarketing-News2 novembre 2022

e-Commerce

Amazon, le mètre étalon de l’expérience client…

59% des français souhaiteraient que les marques leur offrent les mêmes services qu’Amazon Prime...

Comarketing-News2 novembre 2022

Insights

La Presse reste le média dans lequel les français ont le plus confiance

52% des Français font confiance à la Presse, contre 37% dans les médias en moyenne...

Comarketing-News1 novembre 2022

Insights

Infographie : Les Français et les énergies renouvelables

Dans un contexte économique difficile, mais où le réchauffement climatique se fait de plus en plus pressant, dentsu insights, le département insights et data du...

Comarketing-News1 novembre 2022

Digital

Web3 : quand le digital redessine les frontières du luxe

Bienvenus dans l'ère du Méta-luxe...

Comarketing-News31 octobre 2022

Avis d'expert

Netflix, Disney, Amazon… Quand le streaming se met à la publicité

Les offres d'AVoD commencent à fleurir en France. Comment les marques peuvent-elles tirer parti de cette nouvelle donne?

Comarketing-News31 octobre 2022

Insights

Coup de frein attendu sur les achats de fin d’année

Entre le Black Friday et Noël, les Français devraient dépenser 2,1 milliards d'euros de moins qu'en 2021...

Comarketing-News28 octobre 2022

Insights

La crise impacte (aussi) les services marketing

7 responsables marketing sur 10 déclarent avoir déjà réduit leur budget à cause de l’inflation et craindre de nouvelles coupes...

Comarketing-News27 octobre 2022

e-Commerce

Le paiement, talon d’Achille des sites e-commerce français ?

85% des principaux sites français commettent encore des erreurs basiques dans le processus de paiement...

Comarketing-News27 octobre 2022

e-Commerce

Noël : moins de dépenses en vue pour les Français

63% des consommateurs prévoient de réduire leurs dépenses de Noël cette année...

Comarketing-News26 octobre 2022

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