Comarketing-News

Insights

Conso : comment la crise impacte les comportements des Français

Prix, seconde main, achats responsables... Les crises successives ont fortement modifié les tendances de consommation en France.

Comarketing-NewsIl y a 1 jour

Insights

Les marques françaises continuent de prendre de la valeur

La valeur cumulée des 50 premières marques françaises a augmenté de 30% en deux ans...

Comarketing-NewsIl y a 2 jours

Insights

La télévision est définitivement entrée dans l’ère du streaming

Désormais, le streaming est plus regardé que toute autre forme de télévision en France.

Comarketing-NewsIl y a 2 jours

Insights

Relation client : ce que les Français attendent des marques

Après une forte accélération des échanges numériques, les Français veulent retrouver du contact humain...

Comarketing-NewsIl y a 3 jours

Insights

Les marques ont envoyé près de 13 milliards de sms cette année

Avec 12,813 milliards de messages envoyés en 2022, le SMS conforte son statut de canal privilégié de la relation client...

Comarketing-NewsIl y a 3 jours

Insights

Etude : les Français et la RSE

Comment les Français perçoivent-ils la Responsabilité Sociétale des Entreprises (RSE) et qu'en attendent-ils aujourd'hui?

Comarketing-NewsIl y a 4 jours

e-Commerce

E-commerce : le coût est de nouveau le premier critère des acheteurs

Inflation oblige, les acheteurs français accordent désormais plus d’importance aux coûts qu’aux aspects pratiques.

Comarketing-NewsIl y a 5 jours

Data

Payer avec ses données : sur Internet, rien n’est jamais vraiment gratuit…

Hackers, réseaux sociaux, marques ou même états... Loin d'être gratuites, nos datas valent aujourd'hui de l'or...

Comarketing-NewsIl y a 5 jours

Insights

La Génération Z et le monde du travail

Les attentes et objectifs de la génération Z face au travail diffèrent fortement de ceux de leur aînés...

Comarketing-News17 mars 2023

Insights

Attentes, motivations, rémunérations… Portrait-robot du marketeur digital d’aujourd’hui

Considérés comme stratégiques pour les entreprises et, davantage encore depuis la crise sanitaire, les métiers du marketing digital ont le vent en poupe. Qui...

Comarketing-News16 mars 2023

e-Commerce

Malgré la crise, le e-commerce français reste confiant

61% des e-commerçants français interrogés par la Fevad envisagent une croissance de leur chiffre d’affaires cette année malgré la conjoncture.

Comarketing-News16 mars 2023

Insights

Service client : l’IA n’est pas encore la solution miracle attendue…

En matière de service client, 60% des marques disent être confrontées à des solutions d'IA inefficaces.

Comarketing-News15 mars 2023

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