Comarketing-News

Insights

Pour les PME, les réseaux sociaux sont devenus incontournables

91 % des PME françaises prennent leur stratégie de réseaux sociaux au sérieux et 44 % les jugent nécessaires pour maintenir leur activité.

Comarketing-NewsIl y a 1 minute

Insights

Les Français et le Métavers : une notoriété plus forte mais un intérêt toujours aussi faible

Si les 3/4 des Français connaissent désormais le concept de Métavers, ils restent très dubitatifs quant à son utilisation concrète...

Comarketing-NewsIl y a 16 heures

Avis d'expert

Relations commerciales : l’intelligence artificielle va devenir incontournable…

En B2B, il sera bientôt difficile d’imaginer des interactions clients sans IA...

Comarketing-NewsIl y a 2 jours

Insights

La fidélité, une notion différente selon les âges

Fidéliser ses clients via des remises ou des primes n'a pas le même impact d'une génération à l'autre...

Comarketing-NewsIl y a 2 jours

Insights

Conso : quand les décisions d’achat se mettent au vert

Si l'environnement prend de plus en plus de place dans le choix des consommateurs, ceux-ci ne sont pas dupes du greenwashing de certaines marques.

Comarketing-NewsIl y a 3 jours

Insights

Service Client : les Français veulent plus d’autonomie…

94 % des Français souhaitent résoudre eux-mêmes leurs problèmes mais l’expérience utilisateur n’est souvent pas au niveau...

Comarketing-NewsIl y a 3 jours

Data

Data : les consommateurs veulent plus de transparence

Les Français souhaitent plus de transparence sur l’utilisation de leurs données personnelles mais les entreprises semblent aujourd'hui surtout se concentrer sur la conformité...

Comarketing-NewsIl y a 4 jours

Avis d'expert

ChatGPT : un nouvelle ère pour le référencement ?

Que ChatGPT fascine, intrigue ou inquiète, cette nouvelle utilisation de l'IA aura sans aucun doute un énorme impact sur notre façon d'utiliser le web...

Comarketing-NewsIl y a 4 jours

Avis d'expert

Données personnelles : le temps des sanctions ?

Les sanctions de la CNIL auprès des entreprises ne respectant pas le RGPD se multiplient ces derniers mois...

Comarketing-NewsIl y a 7 jours

e-Commerce

Le e-commerce, futur du Métavers ?

Alors que le concept peine à s'imposer, 51 % des Français se disent tout de même intéressés par le shopping dans le métavers....

Comarketing-NewsIl y a 1 semaine

Digital

Le temps passé en ligne retrouve un niveau pré-pandémique…

Au niveau mondial un internaute passe environ 20mn de moins par jour sur le web même si l'usage des réseaux sociaux explose...

Comarketing-News26 janvier 2023

Digital

Webarrassment ou quand les entreprises ont honte de leur site web

48 % des entreprises se disent parfois embarrassées par leur site web malgré les investissements importants qu'elles y consacrent.

Comarketing-News26 janvier 2023

Cookie	Durée	Description
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Durée	Description
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
uid	2 months	This is a Google UserID cookie that tracks users across various website segments.
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_36491876_1	1 minute	Set by Google to distinguish users.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
__gads	1 year 24 days	The __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites.

Cookie	Durée	Description
CMID	1 year	Casale Media sets this cookie to collect information on user behavior, for targeted advertising.
CMPRO	3 months	CMPRO cookie is set by CasaleMedia for anonymous user tracking, and for targeted advertising.
CMPS	3 months	CMPS cookie is set by CasaleMedia for anonymous user tracking based on user's website visits, for displaying targeted ads.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
KADUSERCOOKIE	session	The cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads.
KTPCACOOKIE	session	The cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads.
mc	1 year 1 month	Quantserve sets the mc cookie to anonymously track user behaviour on the website.
pxrc	2 months	This cookie is set by pippio to provide users with relevant advertisements and limit the number of ads displayed.
rlas3	1 year	RLCDN sets this cookie to provide users with relevant advertisements and limit the number of ads displayed.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.

Cookie	Durée	Description
C	1 month	No description
CMTS	3 months	No description
GoogleAdServingTest	session	No description
TPC	7 days	No description