Comarketing-News

Insights

Streaming : trop de contenus tue le contenu ?

Les contenus vidéos et les services de streaming continuent de se multiplier au risque parfois de perdre le consommateur...

Comarketing-NewsIl y a 1 minute

Insights

L’IA dans le CRM, c’est pour quand ?

7 managers sur 10 sont prêts à lancer l’IA dans le CRM entre aujourd’hui et fin 2024...

Comarketing-NewsIl y a 16 minutes

e-Commerce

L’exigence de la Gen Z pousse le e-commerce à innover

Comment les attentes de la génération Z forcent les e-commerçants et les marques à adapter leurs offres.

Comarketing-NewsIl y a 24 heures

Digital

Les Français toujours plus adeptes des applications mobiles (tant qu’elles sont gratuites)

Si un tiers des Français avouent utiliser leurs applications plus de vingt fois par jour, très peu d'entre eux sont prêts à payer pour ces...

Comarketing-NewsIl y a 1 jour

Insights

IA : les entreprises françaises augmentent leurs budgets

80% des entreprises vont augmenter leurs investissements en IA cette année.

Comarketing-NewsIl y a 4 jours

Insights

La seconde main est devenue bien plus qu’une simple tendance

En partenariat avec leboncoin, Publicis Media présente son étude sur la seconde main : d’une tendance à un modèle...

Comarketing-NewsIl y a 5 jours

Avis d'expert

Tribune : l’IA conversationnelle est l’avenir de l’expérience client

Comment et pourquoi l'IA conversationnelle transforme les interactions client...

Comarketing-NewsIl y a 5 jours

e-Commerce

L’inflation n’épargne pas les achats en ligne

Si le e-commerce est toujours en croissance en France, le secteur fait lui aussi face à un affaissement de la consommation...

Comarketing-NewsIl y a 6 jours

Insights

Les Français et l’intelligence artificielle : je t’aime, moi non plus

1 français sur 3 a une perception négative de l’IA pourtant aussi perçue comme prometteuse dans certains domaines.

Comarketing-NewsIl y a 6 jours

e-Commerce

Infographie : Les grandes tendances e-commerce en Europe

Tous les chiffres-clés et tendances à connaître sur le e-commerce en France et en Europe.

Comarketing-NewsIl y a 1 semaine

Insights

L’abonnement : futur incontournable de la consommation ?

La consommation par abonnement s'impose de plus en plus auprès des Français.

Comarketing-NewsIl y a 1 semaine

Insights

Quand la GenZ prendra les rênes…

La génération TikTok arrive à maturité et s'apprête à bouleverser tous les secteurs...

Comarketing-News18 septembre 2023

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