Social Media

Infographie : Les chiffres clés du bad buzz

Date de publication :

8 décembre 2022

Les médias comme les réseaux sociaux, peuvent à la fois ternir et détruire l’image d’une marque en déclenchant des crises et en les alimentant mais aussi, parfois les défendre et redorer leur image.

Meltwater fait ici le point sur les chiffres clés d’un bad buzz….

Dans cet article : com de crise, marques

# A lire aussi ...

Social Media

Affiliation et influenceurs : le duo parfait pour les marques ?

70% des programmes d'affiliation des marques intègrent aujourd'hui des influenceurs...

Comarketing-NewsIl y a 2 jours

Insights

Expérience client : ces détails qui font la différence

Pour se démarquer, les marques doivent désormais miser sur l'empathie et l'émotion client...

Comarketing-NewsIl y a 4 jours

Insights

Les campagnes omnicanales sont 1,5 plus persuasives

Une étude neuroscientifique vient de démontrer l'impact des campagnes omnicanales sur l'efficacité publicitaire.

Comarketing-News6 mars 2025

Avis d'expert

Création de contenus : une nouvelle ère pour le marketing automation

L’automatisation de la création de contenus de marque est-elle le chaînon manquant entre l’IT et le e-commerce ?

Comarketing-News27 février 2025

Cookie	Durée	Description
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Durée	Description
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
uid	2 months	This is a Google UserID cookie that tracks users across various website segments.
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_36491876_1	1 minute	Set by Google to distinguish users.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
__gads	1 year 24 days	The __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites.

Cookie	Durée	Description
CMID	1 year	Casale Media sets this cookie to collect information on user behavior, for targeted advertising.
CMPRO	3 months	CMPRO cookie is set by CasaleMedia for anonymous user tracking, and for targeted advertising.
CMPS	3 months	CMPS cookie is set by CasaleMedia for anonymous user tracking based on user's website visits, for displaying targeted ads.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
KADUSERCOOKIE	session	The cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads.
KTPCACOOKIE	session	The cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads.
mc	1 year 1 month	Quantserve sets the mc cookie to anonymously track user behaviour on the website.
pxrc	2 months	This cookie is set by pippio to provide users with relevant advertisements and limit the number of ads displayed.
rlas3	1 year	RLCDN sets this cookie to provide users with relevant advertisements and limit the number of ads displayed.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.

Cookie	Durée	Description
C	1 month	No description
CMTS	3 months	No description
GoogleAdServingTest	session	No description
TPC	7 days	No description

#Newsletter

# A lire aussi ...

Social Media

Affiliation et influenceurs : le duo parfait pour les marques ?

Insights

Expérience client : ces détails qui font la différence

Insights

Les campagnes omnicanales sont 1,5 plus persuasives

Avis d'expert

Création de contenus : une nouvelle ère pour le marketing automation

Cookies