e-Commerce

Infographie : 1 achat sur 2 se fait aujourd’hui depuis un mobile

Le m-commerce fait plus que jamais partie du quotidien des Français…

Date de publication :

29 août 2022

Payplug vient de publier les résultats d’une étude sur les tendances et usages du m-commerce en France en 2022.

Parmi les chiffres-clés à noter :

Presque un achat sur deux se fait sur un téléphone mobile (48 %) en 2022.

Les Français dépensent plus avec un panier moyen sur mobile passé de 71€ en 2019 à 94€ en 2022, soit +23 euros en 4 ans.

Le mobile est privilégié pour les achats de 25 à 50€, il représente 52% des transactions en 2022

Les chiffres et tendances du m-commerce en 2022

Méthodologie :

Etude menée par PayPlug entre janvier 2019 et mai 2022 sur 19 030 commerçants en Europe, dont 17 244 français.

Dans cet article : Mcommerce, Mobile Marketing

# A lire aussi ...

Digital

Ce que les consommateurs attendent d’une application mobile

73 % des consommateurs décident dans les deux semaines suivant le téléchargement de supprimer ou pas une application.

Comarketing-NewsIl y a 1 jour

e-Commerce

M-commerce : quelles pratiques d’achat pour les Français en 2023?

Si plus d'un Français sur 2 achète régulièrement depuis son mobile, quelle est la place du M-commerce dans leurs habitudes d’achats?

Comarketing-News26 avril 2023

Digital

Jeux vidéo : Plus d’un quart des Français jouent tous les jours

Contre toute attente, les 50 ans et plus sont ceux qui jouent le plus régulièrement...

Comarketing-News25 avril 2023

Insights

Les marques ont envoyé près de 13 milliards de sms cette année

Avec 12,813 milliards de messages envoyés en 2022, le SMS conforte son statut de canal privilégié de la relation client...

Comarketing-News22 mars 2023

Cookie	Durée	Description
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Durée	Description
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
uid	2 months	This is a Google UserID cookie that tracks users across various website segments.
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_36491876_1	1 minute	Set by Google to distinguish users.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
__gads	1 year 24 days	The __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites.

Cookie	Durée	Description
CMID	1 year	Casale Media sets this cookie to collect information on user behavior, for targeted advertising.
CMPRO	3 months	CMPRO cookie is set by CasaleMedia for anonymous user tracking, and for targeted advertising.
CMPS	3 months	CMPS cookie is set by CasaleMedia for anonymous user tracking based on user's website visits, for displaying targeted ads.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
KADUSERCOOKIE	session	The cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads.
KTPCACOOKIE	session	The cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads.
mc	1 year 1 month	Quantserve sets the mc cookie to anonymously track user behaviour on the website.
pxrc	2 months	This cookie is set by pippio to provide users with relevant advertisements and limit the number of ads displayed.
rlas3	1 year	RLCDN sets this cookie to provide users with relevant advertisements and limit the number of ads displayed.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.

Cookie	Durée	Description
C	1 month	No description
CMTS	3 months	No description
GoogleAdServingTest	session	No description
TPC	7 days	No description

Les chiffres et tendances du m-commerce en 2022

#Newsletter

# A lire aussi ...

Digital

Ce que les consommateurs attendent d’une application mobile

e-Commerce

M-commerce : quelles pratiques d’achat pour les Français en 2023?

Digital

Jeux vidéo : Plus d’un quart des Français jouent tous les jours

Insights

Les marques ont envoyé près de 13 milliards de sms cette année

Cookies