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IA : le manque de données clients freine les marques
Au royaume de l’IA, les données sont reines
Les entreprises ne sont pas prêtes pour l’IA générative…
Plus d’un tiers des sites collectent encore des données sans consentement
La boîte à cookies est vide : comment l’IA va combler la fin des cookies tiers
E-commerce : quels messages convertissent le mieux ?
L’impact d’internet sur nos habitudes de consommation
Les chiffres fous du e-commerce en Chine
Les frais de livraison prennent de plus en plus d’importance dans la décision d’achat
Frais de livraison et retours bloquent encore les acheteurs à l’international
IA et réseaux sociaux : les marques françaises sont plutôt en avance…
Le rapport des consommateurs aux influenceurs
Etude : le marché de l’emploi dans le secteur de l’influence
Threads s’impose doucement dans le paysage des réseaux sociaux
Influence Marketing : 3 stratégies pour optimiser son ROI en 2024
Selon une étude de l’agence smart&geek, 50% des annonceurs considèrent que le social media est une «alternative anti-crise» dans leur stratégie de communication et il sont...
Une étude de Global Market Insite confirme que les consommateurs utilisent les réseaux sociaux pour s'informer sur les produits, mais qu'ils ne sont pas...
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